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About the Community Values Magazine

Locally owned & operated since 1994, Community Values Magazine is a monthly direct mail advertising magazine featuring local discount coupons and information from quality businesses in the Olympia, Lacey & Tumwater area of Washington State. What began as a black and white quarterly publication mailing to only 30,000 households, has grown into one of the regions most widely distributed coupon magazines. Through the years, owners Babs and Lee Townsend, have been proud to say they produce the highest quality direct mail advertising magazine in Thurston County.  With each passing year, they have studied, surveyed, and experienced the life of small businesses throughout the area.

Community Values Magazine is now mailed to 100% of the houses in Olympia, Lacey & Tumwater.  That’s almost 63,000 different houses!

Our History

Lee’s life started in Olympia with advertising in his blood. His father was the advertising manager at The Olympian from the 50’s to the 70’s, as well as an avid community supporter throughout his life.  Babs came from an artistic family.  Most noteworthy was her great-grandfather, Paul Anton Schmitt, an artist, illustrator, and muralist.  His paintings and works of art are legendary in the southern California area, and samples of his work can be found online. When Lee & Babs got the opportunity to own Community Values Magazine, Lee’s father said to him, “Now you have a chance to do something different!”, and that’s exactly what they’ve been doing for ten plus years! Babs and Lee’s goal is to provide the Highest Quality Direct Mail Marketing Tool in this area, with the:


Good Design Makes the Difference

All photography, graphic design and layout are done in house. Babs is a self-taught graphic artist and designs most of the ads herself. Babs & Lee collaborate on many ads to come up with the best way to get the advertiser’s message across in the most attractive and eye appealing way possible. Every month, the front covers of Community Values Magazine are designed by local graphic designers, photographers, printers and artists, as well as us. We are very proud of each and every one, and we’ve heard that some actually frame them! We hope you enjoy them too!

TAG | Thurston Advertising Group

TAG | Thurston Advertising Group is a collaborative effort brought to you by 3 “small” businesses to bring other small and large businesses together in a fun and relaxed atmosphere to get to know one another and hopefully be able to eventually… do business with them, or just enjoy each other’s company!  That’s TAG!  We hold “FREE-Style” Business Networking Events on the last Wednesday of every month and at a different location every month.  Like us on Facebook to get all the latest!  TAG is brought to you by the Community Values Magazine (Lee & Babs Townsend), RelyLocal (Thane Bryenton), and Sign-A-Rama (Jeff Klingberg).  Our hope and goal is to bring our local businesses together to build a stronger community!

Interested in Advertising?

Give us a call or send us an e-mail to find out just how different we are. We offer choices. No long-term contracts, but we do offer a discount for a contract of 4 or 8 months. There is no pushy sales team. We work for you. You’ll also work directly with the graphic artist and in a simplified way. Your ad will also be automatically included on this website with your business name, address, phone number and website link during the period your ad is effective in the magazine.